Quality is essential in your haberdashery productsHaberdasheries are businesses that survive the Internet era very well because they offer a type of service that is not easy to find online. The retail sale of products that are cut and measured, such as ribbons, cords or lace, are still typical of a physical store and although some haberdasheries have been successfully installed on the network, the truth is that they only sell certain products.
Yes, they have suffered competition from generalist bazaars in which, until recently, exclusive haberdashery products have started to be sold and are now offered together with pots or stationery products. These bazaars have specialized in the sale of products at low prices and also of dubious quality.
For all this, a current haberdashery customer is a person who likes to make many of the things he has in his home by hand or to repair clothes. He is quite clear about what he wants and generally goes for quality. And it is at this point that the haberdashery must put all the meat on the grill. Although they have cheap ranges to have a variety of prices and items, quality always has to be what makes the difference. Along with the variety of products to choose from.
Distributors come into play here, and they must offer a good selection of quality items, made by the best manufacturers. Working with the manufacturer of rope that does not shrink, or with the one that manufactures the best ties that do not lose color or the rubber bands that resist machine washing and drying guarantees that when they arrive at the haberdashery they can offer the final seller the highest quality. And it can do the same for your customers.
When the customer enters the haberdashery he expects to find products that are different from what he would find in a bazaar, both in variety and quality. He hopes to be able to touch and appreciate the materials, something that he will not do on the Internet. And, of course, he also expects professional advice. If he gets all this, the customer loyalty and stays, because they are things that he cannot find in another space.
For all this, the small neighborhood stores are reluctant to disappear and even more so now that sewing is so fashionable and people have become interested in work again.